Monday, 20 June 2011

Travelodge Hard Sell in The Guardian

I wrote the Hard Sell column in this weekend's Guardian Guide, about the current Travelodge campaign. You can watch the advert here, then read the column here.

New FHM...

This month's FHM features Jessica Lowndes on the cover and my piece on 'Things You Only Do To Impress Women'. Including, at number 7…


An attempt to reconnect with your primal, physical self and telegraph the message out that you’re a sort of easy going libertine who’ll be an absolute beast in the sack. Or, as it showed up in the photos, an overpaid sunburned westerner jumping in the air with two depressed Masai warriors while the hotel staff clear away the all you can eat buffet in the background.